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Posts Tagged ‘CPA’

Advantages of a Certified Public Accountant (CPA)

Monday, August 6th, 2012

Small businesses have a lot of tax filing requirements that have to be met, from filling out specific forms to keeping thorough records on everything. At times, the whole process can be very frustrating. Therefore, small business financial consulting with CPA is a great way to relieve the stress and make sure everything is filed correctly.

One of the most important advantages of having a certified public accountant for financial consulting is that they take over the tedious, frustrating work of crunching the numbers and keeping expenses and profits organized. This allows small business owners to focus on more important things, like running their businesses. Whereas keeping up with things like this can be very frustrating for some individuals, CPAs are trained to do it, so it’s second nature to them. As long as they’re provided with the data, they can keep track of it in order to show the important information a business needs for tax preparation and for the day to day practices of running a business.

Another important service a certified public accountant provides is avoiding audits. While a CPA can’t guarantee you won’t be audited, they can make sure your tax papers are all correct and error-free. This is one aspect of ensuring that you’re not targeted for an audit by the IRS. They also have the unique ability of looking at the entire financial picture rather than simply focusing on just one aspect. This is priceless, because they can use the information they receive to give you advice about the way your business is performing and different moves you can take to improve profits or reduce expenses.

Finally, with small business financial accounting, a certified public accountant can help you fully understand the numbers and what they mean. This gives you a unique advantage in business, and it can actually help improve your business. When you communicate with your CPA, you can learn a lot, without having to do the tedious job that your CPA is handling for you.

When it comes to small business finances, it’s more than just saving receipts and adding up profits. Having a CPA can help ensure that your numbers are thoroughly organized and that your business is on the up and up with the IRS.

CPASelfstudy.com is at the forefront of continuing professional education (CPE) for accounting professionals. They offer NASBA/QAS certified self study courses and webinars in a variety of topics. Their focus is on high quality, relevant courses that can be used on a day to day basis to analyze, aggregate and present financial information. They create or look for CPE course materials that will help make your work life easier and more productive. They are committed to providing high quality practical CPE at a great price as well as awesome customer service.

CPA Marketing – Affiliates Action Plan

Tuesday, January 26th, 2010

Many corporations entice new customers to them by advertising online a variety of samples, free trials, and product offers. These advertisements usually require the potential customer to submit information, such as a zip code or post code, e-mail address, or more information depending on the worth or complexity of the offer. Cost Per Action (CPA) marketing involves the affiliate (you) promoting these corporate offers to many potential customers, and in return you are paid a commission depending on the action taken by the customer e.g. submitting a zip code or email address.

Essentially the affiliate (you) gets paid whenever a visitor clicks on the ad on your site AND performs a specific action, such as generating a lead or making a purchase. The affiliate will try to send traffic to their website, and if the visitor fills out a form with the required information and clicks submit, the affiliate is paid a commission (the size of which depends on that particular offer and what CPA network they’re working with).

The purpose of the affiliate is to generate traffic towards their preferred CPA offer, and they earn a commission based on whatever “action” the advertiser has stipulated, e.g. enter an e-mail address or a zip code. The CPA network itself also makes its money via commission. So, when you’ve signed up to a CPA network yourself, you can take a look through all of the different CPA offers and decide which ones you’d like to promote. Once you’ve selected an offer, the CPA network will provide you with a unique affiliate ID in order to promote that offer. This enables them to track all of your affiliate data, such as impressions, clicks and leads, so that they can work out how much commission you should receive on each offer.

There are many online business models that are highly profitable for affiliates, and some that have remained in the background due to the fuss that has surrounded Google AdSense, Google AdWords and traditional affiliate marketing.

CPA is considered to be one of these “hidden treasures”, until now that is! Clearly, providing leads (potential customers) is much easier than selling products. It is far more profitable than other online advertising models, and generally speaking CPA can be used with the vast majority of websites. In truth, CPA is where big money changes hands, because the large companies will spend millions to get new customers, and there are a lot of big players in this game.

More and more online marketers are now discovering the advantages of the CPA system. Indeed, for the direct response advertiser in particular, CPA is now considered to be the optimum method of buying and selling online advertising. Promoting CPA offers is so attractive because the customer generally doesn’t have to buy anything. Instead, they’re just required to enter some personal information, and once they complete the lead, YOU earn commission.

Additionally the advertiser ONLY pays for the ad when the required action has occurred, whereas previously they may have been paying for newspaper ads or Google AdWords clicks, both of them upfront costs to the advertiser. This means that advertising revenue is never wasted. The money that an advertiser spends has a guaranteed success rate, and how often can that be said? And the really good part is that ordinary people like you and me can get paid just for making sure the action takes place!

Lalea & Black offers affordable cloud-based accounting services with unlimited live support from CPAs. Their perpetual mission is to provide their clients with unparalleled service quality, tools and knowledge. Their philosophy focuses on their clients’ unique needs, while their service and technical expertise sets their organization apart..